Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.
Visit gagaoverbooks.com daily and download more books like "Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" by Jeff Chatterton. We're dedicated to bookaholics, and each day we feature new free and discounted Kindle ebooks in the Non Fiction genre as well as other categories of fiction and non-fiction.
Disclaimer: The price of Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis was accurate when this post was published on February 17th, 2020. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.