Most projects don’t fail at the end. They fail weeks earlier — just not visibly. In The Project Profit Illusion, Ethan steps into a leadership role on a project that appears to be under control. But as pressure builds and subtle signals begin to emerge, he starts to question what he’s seeing — and what he’s missing. Guided by an experienced mentor, he uncovers a pattern that exists across projects, teams, and organisations.
A pattern that explains:
Why projects drift
Why problems appear late
Why effort expands when it matters most
And why most teams only see it when it’s too late to act.
This is a story about projects. But more importantly — it’s about when you see them. Free on Kindle.
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Disclaimer: The price of The Project Profit Illusion: Why Your Projects Look Profitable . . . Until They Aren’t was accurate when this post was published on July 28th, 2026. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.