Myths vs. Science of Selling: When research reveals the opposite of common belief

Myths vs. Science of Selling: When research reveals the opposite of common belief

What if I told you that many of the popular recommendations you heard on selling are not true? In this book, the author compares the most popular recommendations on sales tactics with actual evidence from research findings. He finds that many times what popular recommendations claim is very different from what cumulative research shows. Discover which popular sales tactics are effective and backed by evidence and which are speculative and unfounded. $0.99 on Kindle.
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