Free: The Turnaround 2: How an “Off-Road Supply Company” went from Red to Black: A True Story

Taking the High Road to Success

The owners of “ABC Off-Road Supply”—a company based in Ogden, Utah—were in way over the heads. They knew the technical side of the business, like installing a lift kit on a jeep, but neither knew the business side of how to manage a $6.3 million company. In The Turnaround 2: How “ABC Off-Road Supply” Went from Red to Black, Turnaround Specialist, Robert Curry shares the true story of how he taught ABC’s owners to run a multi-million-dollar business.Bob knows that companies these days must have a top-tier management team to be successful in today’s business environment. Internet marketing, technology, and price pressures from big online companies demand a strong management team—or the company will fail. And ABC Off-Road Supply was failing. What’s more, ABC’s recipe for disaster included a part-time bookkeeper, a confusing website, low morale and productivity among the sales team and technicians, an unappealing retail showroom and building exterior, an unsafe warehouse, and more than $700,000 in disorganized, excess inventory.

As you’ll learn in this third book in Robert S. Curry’s Losses to Profits series, solving “surface” business issues like these isn’t enough to turn a business around. Even if resolved, there’s a good chance the same or similar problems will occur sometime down the road. A solid turnaround plan must investigate and solve the issues that caused the problems in the first place. Throughout this book, you’ll have a front-row seat during Bob’s step-by-step investigative process, coming away with essential business tips and strategies to navigate the road to financial success. Free on Kindle.
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Disclaimer: The price of The Turnaround 2: How an “Off-Road Supply Company” went from Red to Black: A True Story was accurate when this post was published on August 16th, 2023. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.