Sales is hard. Fortunately, there is something you can do to make it easier: accept, understand, and embrace human irrationality. $0.99 on Kindle.
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Disclaimer: The price of Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science was accurate when this post was published on November 02nd, 2021. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.