Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
That’s the good news.
Here’s the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers — and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid — and science proves that experiential marketing holds the ticket to achieving this goal.
In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how — today more than ever — companies need to educate, inform, and inspire their target audiences through experiential marketing. $0.99 on Kindle.
Visit gagaoverbooks.com daily and download more books like "Brand Experiences: Building Connections in a Digitally Cluttered World" by Steve Randazzo. We're dedicated to bookaholics, and each day we feature new free and discounted Kindle ebooks in the genre as well as other categories of fiction and non-fiction.
Disclaimer: The price of Brand Experiences: Building Connections in a Digitally Cluttered World was accurate when this post was published on March 04th, 2020. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.