Ghosts in the Machine will give you a better understanding of the human beings you are communicating with and the hidden drivers behind the sometimes irrational decisions they make, decreasing their resistance to you and increasing your effectiveness in selling to them. $0.99 on Kindle.
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Disclaimer: The price of Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science was accurate when this post was published on February 17th, 2022. However, Amazon can and does change Kindle book prices frequently and without notice. Always look closely at the price of an ebook on Amazon before clicking that yellow button. If you purchased a Kindle book by accident, it's simple to return, just follow the return instructions here.